BRASSY BLONDE OR SILVER HAIR calling SOS? We're throwing an Aussie lifeline to leave you with aussomely hydrated hair

SAY G'DAY TO BRIGHT AND HYDRATED HAIR: blonde, grey and highlighted hair will be left boosted, bright and super shiny, Ta-dah

VEGAN FORMULA INFUSED WITH AUSTRALIAN SUPERFOODS: Our Aussie SOS range is vegan, free from animal-derived ingredients or by-products and infused with Australian superfoods

FOR EXTRA HYDRATION AND GOOD RESULTS, also use our Supercharged Repair Hair mask or our SOS Super Serum

THE AUSSIE PHILOSOPHY: “There’s more to life than hair, but it’s a good place to start”

NO YELLOW CARE: Treatments formulated to maintain a perfect, healthy and vital blonde. Formulated with advanced anti-yellow technology for an optimum result that gives extraordinary softness, shine and silkiness

HEALTHY VITAL BLONDE: Fanola No Yellow Shampoo is a professional treatment ideal for pre-lightened, blonde, highlighted or grey hair that neutralizes unwanted yellow tones and has an immediate toning action

HOW TO USE: Apply on damp hair, massage gently and then rinse off. For even more professional results try the others Fanola No Yellow: No Yellow Mask, No Yellow Incredible Foam, No Yellow Thermo-Protective Cream, No Yellow 2-Phase Potion, No Yellow Shield Mist

ENRICHED FORMULA: Enriched with extra violet pigments and antioxidant grape extract to revitalise your blonde and leave your hair as soft and shiny as after hairdressing

FANOLA NO YELLOW: Discover the complete range of bleaches, oxygens and colouring creams, that allows hairdressers to perform professional technical services with extreme precision and certainty of an excellent result

Repairs and maintains bonds within the hair

Eliminates frizz and flyaway, Reduces breakage

Vegan friendly and Cruelty Free

Free from parabens, Sulphates and phosphates

Note: Item does not have expiry date rather have PAO(Period After Opening) of 12 months.

Instructions for use: "1. Apply and massage product throughout hair. 2. Rinse product from hair. 3. Follow with Olaplex N°5 Bond Maintenance Conditioner (sold separately)."

Purple Toning Shampoo: Elevate your blonde with this sulfate-free formula which instantly eradicates yellow tones

Benefits: Purple toning shampoo packs neutralizing violet pigments and proteins that zap brassiness, leaving you with a luminous blonde

24-Hour Fragrance: Experience FragranceFuse technology that infuses your hair with a 24-hour burst of captivating fragrance

Directions: Lather evenly through wet hair and leave up to 5 minutes for maximum results, then rinse thoroughly

Salon-Quality Results: Loved by professionals, our products provide versatile styling options for various hair types fom the comfort of your home

Anti Yellow Tones Shampoo, suitable for grey, extremely Aufgehelltes or bleached hair

With purple pigment formulated the unwanted yellow Reflections on gray hair, Hellblonden colours and Abschwächt

At Gray Hair can be a Reinweißer effect

Sounds highlighted and Entfärbtes hair

Made in Italy

Purple Shampoo & Conditioner Set for highlighted brunette, blonde & grey hair

New specialist colour correcting Purple formula nourishes hair & neutralises unwanted yellow, orange, and brassy tones in just one use

Starts working in just one use

Use once a week to complement your regular Elvive Colour Protect routine

Massage Purple Shampoo into hair and leave for 1-3 minutes before rinsing well and follow with the Purple Conditioner. Apply on damp hair and leave for 5 minutes before rinsing well

Neutralises Yellow & Brassy Tones: Expertly corrects unwanted yellow, orange, and brassy hues in blonde, highlighted, and grey hair.

Colour Correcting Formula: Utilises purple pigments (opposite to yellow on the colour wheel) to restore vibrant hair colour.

Deeply Nourishes: Leaves hair feeling soft, looking bright, and beautifully healthy after just one use.

Specialist Care: Ideal for maintaining salon-fresh colour in highlighted, blonde, brunette, and silver hair.

Trusted Performance: From Elvive Colour Protect, Britain's #1 for coloured hair*

CREATE VIBRANT, DAZZLING SHINE AND VISIBLY BRIGHTENED HAIR COLOUR WITH PRO:VOKE ORIGINAL PURPLE SHAMPOO IN JUST 1 WASH.

WHO IS THE PERFECT MATCH? Natural, coloured, highlighted or platinum blonde, white and grey hair.

HOW DOES THE PURPLE MAGIC WORK? Formulated with a unique mix of violet and blue pigments, this purple shampoo restores your hair colour by removing yellow and orange brassy tones, whilst optical brighteners add shine. Creating vibrant, dazzling shine for visibly brighter hair after just one wash.

MAXIMISE RESULTS: Use every other wash in combination with our everyday Colour Care Shampoo and Conditioner set for maximum results.

From the #1 purple brand in the UK.