Instant Relief for Itchy, Irritated & Sensitive Scalps: The formula calms severe itch, irritation, prickling sensations, and nighttime pruritus within minutes—ideal for psoriasis, folliculitis, hormonal scalp irritation, and stress-induced flare-ups.

Users report results within 3 days to 2 weeks: reduced flakes, redness, bumps, spots, and years-long stubborn scalp issues not solved by medicated shampoos. Helps restore healthier-looking scalp and confidence.

Gentle Hydration for Irritated or Sensitive Areas: Infused with glycerin and sodium hyaluronate to moisturize and support a healthy skin barrier—ideal for dry, tight, or uncomfortable patches.

Cooling, Soothing Mint Sensation Without Harsh Chemicals: The natural active ingredients deliver a refreshing cooling effect that comforts inflamed skin—Free from steroids, parabens, and artificial fragrance. Gentle enough for very sensitive, allergy-prone skin.

For Scalp, Hairline, Ears, and Body Folds: Designed for multi-area use—perfect for dry or oily-prone zones like the scalp, back of the ears, neck folds, and more.

DOUBLE STRENGTH MAX VERSION – At last! Our Hugely Popular V66 Psoriasis Treatment Now Available as a Double Strength Cream - Twice The Power to Treat Your Skin

V66 MAX PSORIASIS TREATMENT CREAM contains the beneficial active Ingredient Salicylic Acid

SALICYLIC ACID HAS BEEN USED FOR CENTURIES IN SKIN CARE as an anti-inflammatory aid plus It helps the cells of the epidermis (outermost layer of your skin) to shed quicker

APPLY DIRECTLY TWICE PER DAY to affected areas to help skin loosen and shed

OUR CLEANSING AND PURIFYING CREAM helps promote clear and healthy skin. Paraben FREE! No harsh Chemicals. UK Made

Multi-Condition Soothing Relief: Our 100ml emollient cream calms eczema psoriasis dermatitis and itchy irritated skin

Intensive Barrier Protection: Creates a hydrating film to moisturise sensitive eczema-prone skin while sealing in moisture

Gentle Non-Greasy Care: Easily absorbed texture prevents water loss without drying perfect as daily moisturiser

Full Body Application: Use on dermatitis-prone areas like hands elbows knees for continuous protection

All Ages Skin Support: Safe for adults kids and eczema hand cream needs 2-3 daily applications

TREAT SYMPTOMS OF PSORIASIS – E45 Psoriasis Cream has been formulated to treat and prevent psoriasis and dermatitis symptoms and has been scientifically proven to reduce scaling itching, redness, roughness and hardening of the skin. The moisturising cream is full of nourishing ingredients that hydrate and stabilise the skin’s barrier, as well as supporting the skin’s natural regeneration process. It helps with dry, itchy, red, flaky skin and reduces roughness and hardening of psoriasis plaques.

WHAT IS PSORIASIS? – Psoriasis is a long-lasting skin condition which causes flaky patches of skin which form scales. These patches can appear anywhere on the body but most commonly the elbows, knees, scalp, and lower back. They can look pink or red and the scales white or silvery, and on darker skin the patches can look purple or dark brown with grey scales. The patches can be sore and itchy. E45 Psoriasis Cream is intended for the treatment and prevention of psoriasis and dermatitis symptoms.

REDUCE INFLAMMATION - E45 Psoriasis Cream contains Ectoin, a natural cell-protective molecule with inflammation-reducing and membrane-stabilising properties. Our Cream relieves and calms irritated and damaged skin by reducing inflammatory reactions and supporting the regeneration process of the skin. This cream is suitable for long term use and is a steroid-free psoriasis treatment. It should be gently massaged into the affected areas of skin 3 times a day or as often as needed.

QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.

HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients' skincare routines.

2-in-1 emollient cream & skin cleanser

Improved skin hydration in 2 weeks

Suitable for all ages, including babies

Formulated with clinically proven ingredients

Smooth, non-greasy formulation absorbs quickly whilst moisturizing and softening the skin

Contains plant-based Glycerine which promotes water retention within the outmost layer of skin

Free from fragrances, coloring, SLS, paraben and steroids

Moisturizes and softens the skin, providing a film barrier which aids moisture retention within the skin

Ideal for dry to very dry skin, everyday use, can be reapplied as frequently as required

✅【Skin Soothing Ointment】: Experience the calming benefits of our psoriasis cream, designed to reduce discomfort, itching, and flakiness as skin cells regenerate quicker than normal.

✅【Naturally Formulated Psoriasis Cream】: The psoriasis cream for skin works tirelessly to improve your skin's condition by diminishing inflammation and removing scales, slowing down skin cell production to alleviate itching.

✅【Fast & Effective Psoriasis Ointment】: Benefit from our quick-action psoriasis ointment that not only curbs the speed of skin cell turnover but also soothes pain, diminishes itchiness, and hydrates your skin for a better look and feel.

✅【Cream for Psoriasis】: Infused with a natural and safe blend of plant-based ingredients, our psoriasis cream is fragrance-free and skin-friendly, ensuring a refreshing sensation without causing irritation. Note: Do not apply on open wounds.

✅【Caring for Your Skin's Well-being】: Our gentle formulation is not just about treating your skin, but also about improving your overall mental well-being through clearer, more comfortable skin.

FROM DOUBLEBASE: Dry Skin Emollient is part of the widely prescribed ‘Doublebase’ brand for problem skin conditions including eczema, psoriasis and dermatitis

CLINICALLY PROVEN*: Doublebase Dry Skin is a clinically proven, high-performance emollient that provides prolonged protection against dryness. Dryness can be a leading cause of discomfort in problem skin conditions such as eczema, psoriasis and dermatitis

PRESCRIPTION HERITAGE: Doublebase Dry Skin is from the makers of the most prescribed emollient gel brand. Doublebase is for treating problem dry skin conditions including eczema, psoriasis and dermatitis

UNIQUE FORMULATION FOR EFFECTIVE DRY SKIN RELIEF: The Dry Skin formula combines the high emollient content of a cream with the easy absorption of a gel. Dry Skin’s innovative gel formulation breaks down on contact with the natural salts in the skin, allowing it to be easily absorbed into the stratum corneum (top layer of the skin)

LONG-LASTING HYDRATION: Dry Skin is a long-lasting, high-performance emollient that provides a lasting, protective barrier of oils, even after gentle washing

FREE FROM: Doublebase Dry Skin does not contain colourings, fragrances, steroids, SLS, parabens and is preservative-free all of which are known irritants for sensitive and problem skin such as eczema, psoriasis and dermatitis

【FAST AND EFFECTIVE】This slows down the production of skin cells, relieves pain, reduces itching, moisturizes damaged areas of skin, repairs and restores skin elasticity, can strengthen the skin's natural barrier against irritants and natural harsh elements, making it easier to prevent skin problems relapse.

【SAFE】Organic herbal eczema treatment cream, using excellent natural plant formula, fragrance-free, skin-friendly, refreshing feeling makes you feel better. It can relieve skin itching, inhibit fungal infection, eczema, peeling, itchy feet, etc.

【HOW TO USE】The product is 20g, for external use, for adults and children aged 7 and above. 1. Wash the affected area before use; 2. Take an appropriate amount of this ointment and apply it to the skin of the affected area; 3. It can be used again 1-2 weeks after it disappears to prevent recurrence.

【HELPS SOOTHE PSORIASIS】Psoriasis occurs when skin cells renew faster than usual. Soothing and caring for the skin, our herbal psoriasis formula is designed to help relieve itching associated with rashes, minor skin irritations, eczema and inflammation caused by psoriasis.

【USED AS AN EMOLLIENT】Treats dry skin conditions prone to flare-ups such as mild to moderate dermatitis, eczema and psoriasis, soothes dry skin and dermatitis caused by frequent hand washing or use of alcohol-based hand sanitizers and gels, by forming Effective dry barrier to moisturize and help repair skin.