Designed for all hair types, Ruffians Mushroom Nutrient Matt Clay offers a strong hold with a matte finish, providing versatile styling options with a pliable texture that’s easy to work through any hair type.

Achieve thicker, healthier-looking hair with long-lasting hold and a natural matte finish. Perfect for accentuating a variety of styles, from sharp definition to subtle texture, all with a clean, understated scent.

Powered by Ruffians Mushroom Nutrient to reduce DHT, a key contributor to hair loss. This versatile clay boosts hair thickness while delivering lasting style, control, and a healthy, natural appearance.

Apply to dry or damp hair, working the product through thoroughly to define individual strands and achieve your desired style.

Committed to sustainable self-care with a 100% vegan formula, packed with natural nutrients that benefit both your hair and the environment.

Firm Hold Hair Clay: Create structured, long-lasting styles with this firm hold clay pomade for men; ideal for taming thick, wavy, or curly hair without stiffness; perfect for daily use or active routines; keeps your look in place from morning to night without the crunch or heaviness of traditional gels or waxes

Natural Matte Finish: Achieve a clean, natural finish with no shine using this matte hair pomade; enhances texture and separation while maintaining a natural look; ideal for oily hair, frizz control, and sculpting modern hairstyles; no greasy residue, just effortless volume and definition with a dry, matte texture

Lightweight and Reworkable: This pliable hair clay pomade delivers strong hold with the freedom to reshape your hair throughout the day; no flaking or buildup, just flexible control and clean texture; perfect for short styles, messy crops, or slicked-back looks; men's hair clay made for daily styling and on-the-go adjustments

Easy to Wash Out: Water-based formula makes this men’s hair pomade simple to rinse out with no residue or buildup; a hassle-free clay hair product men can count on for clean styling; won’t clog pores or dry out your scalp; ideal for those who want strong hold without the drawbacks of oil-based or heavy wax products

STRONG YET FLEXIBLE HOLD – Achieve long-lasting control with a natural feel. Our expertly formulated hair clay wax delivers a firm hold while keeping hair pliable for effortless restyling.

ULTRA-MATTE FINISH FOR A NATURAL LOOK – Create a modern, textured style with zero shine. The unique blend of kaolin clay and natural waxes ensures a dry, matte appearance for a sophisticated look.

BOOSTS VOLUME & THICKNESS – Instantly enhance your hairstyle with added texture and fullness. Ideal for fine or thinning hair, this styling clay provides immediate lift for a fuller, more defined look.

PREMIUM INGREDIENTS FOR HAIR HEALTH – Formulated with beeswax, carnauba wax, and kaolin clay to nourish and strengthen hair while providing excellent hold. No harsh chemicals, just expert care.

SIGNATURE DEAR BARBER FRAGRANCE – Infused with our distinct, sophisticated scent, each product delivers a refined fragrance that complements the entire Dear Barber range.

MADE IN UK & CRUELTY-FREE – Crafted with precision in the UK, our Mattifier is never tested on animals. Experience professional-grade styling with a brand committed to quality and ethics.

Experience the ultimate in dry, textured control for powerful hold with natural matte expression.

Creates supreme definition and tames flyaway hair.

Extreme yet flexible hold

Matte look finish

Suitable for Short to Medium length hair.

Looking for a strong hold hair wax with a matte finish for natural-looking, defined style that will keep its shape from dusk till dawn? Then this matte hair wax for men from Bed Head is all you need

Effective, strong, versatile: formulated with beeswax, the incredible TIGI matte look wax provides texture and definition to let you style your hair your way – a must-have men’s hair product

Anti frizz hair products: want a hair wax you can count on? Matte Separation Bed Head wax resists humidity for long-lasting, frizz-free hair styling, whether at work, on a night out or at the gym

Easy sculpting: gone are the days of greasy, difficult-to-use hair wax sticks. Introducing TIGI Matte Separation with a firm but workable hold for styling flexibility to create a lasting natural look

The full package: this men’s styling wax is ideal for short and medium-length hair. Available in 85g and with a delicious fresh green fragrance, you can enjoy salon-standard hair at home

STRONG HOLD - Strong hold, matt finish styling clay imported from Asia - with Beeswax, Sage Leaf Extract & Black Pepper.

NATURAL MATT FINISH - Delivers a dishevelled and structured look with some serious muscle. Suitable for all hair types for a gravity defying natural look.

BEESWAX & SAGE EXTRACT - Our Wild Cat Hair Clay contains Beeswax and Sage Leaf Extract to condition and protect, with stimulating Black Pepper.

HOW TO USE - With one finger, scoop a 5 pence sized amount. Rub through palms until evenly spread. Rough your hands through damp or dry hair to shape. Wild Cat Hair Clay is fragranced with our signature barbershop scent of Citrus, Cedarwood, and Patchouli.

JOHNNY'S CHOP SHOP - A cult barber shop chain and cutting edge men's grooming brand where awesome products are crafted by its master barbers for style-minded men the world over. It delivers expertly crafted, high performing products for the sharpest looks.

STRONG HOLD & MATTE FINISH – Totex Hair Clay Wax is specially formulated for men who want a strong, lasting hold with a natural matte look. Its clay-based texture provides excellent grip and definition, keeping hairstyles in place throughout the day without unwanted shine. Perfect for modern messy looks, structured styles, or casual grooming, this clay wax offers professional results trusted by barbers.

NATURAL TEXTURE & MESSY LOOK – Create effortlessly stylish, natural finishes with Totex Clay Wax. The unique clay blend adds volume and dimension, making it ideal for shaping textured, tousled, or spiky hairstyles. Whether you want a rugged, carefree appearance or refined styling, this hair paste delivers flexibility and control, allowing you to restyle anytime without stiffness or flakes.

COCONUT SCENTED FRESHNESS – Enriched with a refreshing coconut fragrance, Totex Clay Wax adds a subtle tropical twist to your daily grooming routine. Unlike chemical-heavy waxes, it not only provides styling performance but also enhances the sensory experience with a pleasant, long-lasting aroma that makes your hair feel fresh and clean all day.

EASY APPLICATION & NO RESIDUE – The creamy yet firm consistency spreads easily through hair, giving you even coverage without greasiness or sticky buildup. Designed for quick styling, it washes out effortlessly and leaves no residue, making it suitable for everyday use. Ideal for all hair types – from short and fine to thick and wavy – this wax ensures a smooth styling experience.

PROFESSIONAL BARBER QUALITY – Totex is trusted by professional barbers worldwide for premium men’s grooming products. This clay wax is part of their high-performance range, delivering salon-quality styling at home. With its strong hold, matte texture, and fresh coconut scent, it is the perfect choice for men who want confidence, control, and barber-level results in every hairstyle.

STRONG YET FLEXIBLE HOLD – Achieve long-lasting control with a natural feel. Our expertly formulated hair clay wax delivers a firm hold while keeping hair pliable for effortless restyling.

ULTRA-MATTE FINISH FOR A NATURAL LOOK – Create a modern, textured style with zero shine. The unique blend of kaolin clay and natural waxes ensures a dry, matte appearance for a sophisticated look.

BOOSTS VOLUME & THICKNESS – Instantly enhance your hairstyle with added texture and fullness. Ideal for fine or thinning hair, this styling clay provides immediate lift for a fuller, more defined look.

PREMIUM INGREDIENTS FOR HAIR HEALTH – Formulated with beeswax, carnauba wax, and kaolin clay to nourish and strengthen hair while providing excellent hold. No harsh chemicals, just expert care.

SIGNATURE DEAR BARBER FRAGRANCE – Infused with our distinct, sophisticated scent, each product delivers a refined fragrance that complements the entire Dear Barber range.

MADE IN UK & CRUELTY-FREE – Crafted with precision in the UK, our Mattifier is never tested on animals. Experience professional-grade styling with a brand committed to quality and ethics.