The professional formula helps deliver anti brassiness toning results whilst nourishing and protecting the hair fiber, giving a boost of shine on grey, white or light blonde hair.

Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.

Distribute evenly through wet hair. Lather. Rinse thoroughly.

INTENSIFY HAIR COLOUR WITH PROVOKE BRIGHTENING SHAMPOO & INTENSIVE CONDITIONER FROM THE #1 PURPLE BRAND IN THE UK

HOW DOES THE PURPLE MAGIC WORK? Formulated with anti-oxidants and optical brighteners, this shampoo protects against environmental pollution to safeguard your colour and boost shine, resulting in healthy hair that feels fresh and rejuvenated

WHO IS THE PERFECT MATCH? Natural, coloured, highlighted or platinum blonde, white and grey hair

Restore hydration and moisture with keratin enriched intensive conditioner

Brightens hair colour by removing yellow and orange brassy tones

Easy to Use：Instant hair dye shampoo – wear gloves, apply our black hair shampoo to dry hair, massage evenly for a few minutes, then leave on for 10-15 minutes (20-25 minutes for best results; do not exceed 30 minutes). Rinse thoroughly afterward. You’ll have naturally shiny black hair in no time.

3-in-1 Black Hair Dye Shampoo：Unlike traditional hair dyes, it works as a hair colourant (instant shampoo – covers grey hair in just 5 minutes), shampoo, and conditioner in one. No more struggling with grey hair – instantly regain your black hair and youthfulness to embrace your younger-looking self.

Colour Hair Dye Shampoo：Our hair dye shampoo strengthens hair fibres from within and deeply nourishes the scalp, with effective hair repair properties to leave hair shiny, soft, and smooth. Designed specifically to cover grey hair. For dry hair, use with a conditioner for optimal results.

Long-Lasting & Cost-Effective：500ml of colour shampoo provides approximately 10 uses – affordable and easy to use, perfect for at-home application! Save significant time and money on salon hair dye sessions.

Important Notes：Please perform a patch test before first use. Avoid contact with mouth, nose, eyes, and broken skin during application. Hair structure varies by individual, so colour results may differ.

CGX Innovative hair colour shampoo and conditioner with New Improved Formula gradually reduces grey with every wash. Gently and thoroughly cleans and revitalizes, increasing volume for a thicker, fuller look

Reduces grey hairs gradually, for subtle, natural-looking results, unlike other dyes. No ammonia or peroxide

Triple patented formula, keeps hair looking stronger and healthier.This product is best for light brown to black hair. Not to be used on bleached or hair with highlights

Makes reducing grey easy: All you have to do is shampoo your hair. Also available in 2-in-1

Just use it instead of your regular shampoo and conditioner until you like what you see. Then alternate with your regular shampoo to maintain the look you like

CGX Innovative hair colour shampoo and conditioner New Improved Formula gradually reduces grey with every wash. Gently and thoroughly cleans and revitalizes, increasing volume for a thicker, fuller look

Reduces grey hairs gradually, for subtle, natural-looking results, unlike other men hair dye. No ammonia or peroxide

Triple patented formula, keeps hair looking stronger and healthier.This product works best for all shades of hair

Makes reducing grey easy: All you have to do is shampoo your hair

Just use it instead of your regular shampoo and conditioner until you like what you see. Then alternate with your regular shampoo to maintain the look you like

Softer, smoother and brighter grey for ultimate confidence

Instantly brightens for a sparkling silver shine

Visibly boosts naturally grey hair for a youthful radiant shine

Brand: Charles Worthington

Remove brassiness and add an ashy hue to your hair, all at once

Formulated with triple toning technology

Turn your warm and brassy hair to cool and ashy in just 1 wash

For Blondes, Silvers, Brunettes and Balayage

Wet hair, Smooth through, leave on for 5 minutes, rinse and follow with Provoke Go Ashy Conditioner

Go 2 shades lighter for an icy platinum look in just 1 wash with the Provoke GO ICY Platinum effect Shampoo

Our most intensive formulation yet, with triple toning technology to cool down warmer brassy tones for an extra light colour

This formula is also enriched with Keratin to deeply hydrate, leaving your hair beautifully healthy and shiny

Wet hair, Smooth through, leave on for 5 minutes, rinse and follow with Provoke Go Icy Platinum Effect Conditioner

For results use with Provoke Go Icy Conditioner