Enamel Safe Formula: Enlighten White is a low-abrasion toothpaste that protects enamel, preventing daily plaque and stains.

Fast and Effective Brightening: With four stain removal modes, it combats stains caused by food, drink and smoking, restoring a bright smile.

Recommended by Dentists: Recommended by top professionals for caries prevention and plaque removal; Perfect for daily use.

Safe for Daily Use: Ideal for twice-daily application. Applied dry, it offers visible and immediate results for an always-fresh smile.

Gluten-Free, Sugar-Free and Cruelty-Free: Vegan, harmful substance-free, dermatologist-tested toothpaste formulated with 1305 ppm fluoride for optimal protection.

CLINICALLY PROVEN TO REMOVE UP TO 100% OF SURFACE STAINS**: Our whitening toothpaste brings out your brightest, whitest smile

PURPLE TOOTHPASTE FOR WHITER TEETH: Inspired by purple shampoos, our toothpaste brightens your smile from the first time you brush

INSTANTLY* CORRECTS YELLOW TONES: Colgate Max White Purple Reveal uses optic colour-correcting technology to neutralise yellow tones for an instantly* whiter smile

CONTAINS FLUORIDE FOR DAILY CAVITY PROTECTION: Protects against cavities with daily use, keeping your teeth in good condition

OPTIC COLOUR-CORRECTING TECHNOLOGY: The advanced formula in our Colgate Max White toothpaste tackles yellow tones, giving you an instantly* bright, white smile

TOOTHPASTE MULTIPACK WITH 4X75ML TUBES: Colgate Toothpaste Max White comes in a handy multipack with four toothpastes, making it perfect to use every day

EASY DAILY ROUTINE: Use Colgate Max White Toothpaste twice daily for two minutes for optimal results

DISCLAIMERS: *Effect is temporary. **Stains caused by food and drink

V34 Colour Corrector utilises colour correcting technology. Purple is directly opposite yellow on the colour wheel and is therefore its complementary colour, so a water-soluble purple dye is applied to your teeth to cancel out any yellow undertones.

HIsmile's V34 is a non-invasive brightening treatment. Simply apply the v34 Colour Corrector to your toothbrush like a regular toothpaste, and brush!

V34's Colour Corrector's combination of two water-soluble dyes allow for any shade of yellow to be cancelled for the brightest smile, without leaving behind any residue.

Hismile V34 is intended for people who are looking to further brighten their teeth post-whitening, or already have a very white tooth shade and don’t require a full treatment from the Teeth Whitening Kit. Oxidising tooth stains with PAP+ increases the lightness and reduces the saturation of yellow stains, whereas V34 balances the warm and cool tones (hue) in your teeth to reveal a more vibrant shade of white.

1x V34 Color Corrector. Total Net Contents: 30ml | 1 fl oz

Dual active formula: Our Purple Serum has a dual active formula for instant colour correction (the instant effect is time-limited) and lasting teeth whitening results (by removing superficial discolouration with twice a day brushing teeth. Individual results may vary)

COLOR CORRECTION TECHNOLOGY Our Purple Serum with color correction technology provides an instant whiter smile

With micro polishing minerals: our Purple Serum contains micro-polishing minerals for the removal of superficial discoloration and lasting teeth whitening results

Radiant smile from the first use: our booster for teeth whitening after brushing teeth brightens teeth immediately - for a radiant smile from the first use

REFRESHING TASTE Our Purple Serum is flavored with refreshing mint and citrus fruits, leaving behind a fabulously fresh breath

Dear consumers, have you ever longed for a mouthful of white and flawless teeth to make your smile more radiant and attractive? Well, this purple toothpaste for teeth whitening that we recommend to you today will bring you an unprecedented whitening experience!

With its unique purple packaging, this purple toothpaste symbolizes mystery and nobility. It not only helps you remove surface stains easily, but also penetrates deep into the crevices to thoroughly clean your teeth. Its unique active ingredients can prevent bad breath and keep your breath fresh all the time

Have you ever been bothered by yellow stains on your teeth? This purple toothpaste is the perfect choice for you. This purple whitening toothpaste contains highly effective whitening factors that penetrate deep into your teeth and break down the pigmentation for a long-lasting whitening effect

Using purple whitening toothpaste is very simple. Simply follow the instructions and use the right amount of purple whitening toothpaste when brushing your teeth every day. For brushing time, it is recommended to brush for at least two to three minutes in order to adequately clean your teeth

Purple whitening toothpaste is the perfect companion for your daily dental care. It not only helps you whiten your teeth, but also protects your dental health. Every time you use it, you are investing in your beauty, and every time you smile, you are showing your confidence.

[Colour Correcting for Instant Brightness] Purple Teeth Whitening Toothpaste pigments neutralise yellow tones to give your teeth a visibly brighter appearance after just one use, like a purple shampoo, but for your smile.

[Whiter Smile Without Harsh Bleaching] Brightens the look of teeth safely using optical colour balance, not peroxide. A gentler way to boost your smile’s appearance with daily use.

[Gentle, Plant-Based Daily Formula] Infused with mild, plant-based ingredients for a clean, enamel-safe brushing experience. Perfect purple toothpaste for sensitive teeth or first-time whitening users.

[Removes Surface Stains Over Time] Helps lift stains from coffee, tea, wine, and food by gently polishing and cleansing, supporting a cleaner, fresher smile with regular use of our tooth whitening toothpaste

[Long-Lasting Fresh Breath] Keeps your mouth feeling fresh and confident throughout the day. Great for daily routines, nights out, or anytime you need a smile refresh.

[Fluoride-Powered Cavity Protection] Formulated with fluoride (1450ppm) to help strengthen enamel, fight cavities, and support complete oral care while whitening.

[Safe Alternative to Whitening Strips] An easy-to-use solution that fits into your beauty routine, no messy strips or LED kits. Just brush as normal and go.

[Trendy Smile Boost for Social Moments] Ideal before photos, nights out, or video calls. Enhances your smile’s glow for a confident, camera-ready look—no filters needed.

[Vegan Friendly & UK-Compliant] Made without animal products, peroxide, or harsh abrasives. Designed for modern beauty users who care about clean, effective ingredients.

[Designed for Yellow-Toned Teeth] Specially developed to address yellow shades and warm undertones in natural teeth—boosting brightness for a healthier-looking smile.

Teeth Whitening Action:Our purple toothpaste for teeth whitening formula is specially crafted to deliver visible results,lifting stains and brightening your teeth with each use.This teeth whitening toothpaste targets discoloration,leaving you with a noticeably whiter, more radiant smile

Dual-Action Stain Removal:Not just a whitening toothpaste,this purple clean teeth stain removal also polishes away surface stains from coffee,tea,and more.Its gentle yet effective formula ensures your teeth stay clean and bright without harsh abrasives

Ideal for Adult Teeth Whitening:Designed specifically as whitening toothpaste for adults,this purple toothpaste gel addresses the tougher stains that come with age and lifestyle habits.Whether you’re looking to maintain a bright smile or reverse years of discoloration,this tooth whitening toothpaste delivers

Long-Lasting Freshness & Confidence:Beyond whitening,our purple toothpaste for teeth whitening formula leaves your mouth feeling minty fresh.Enjoy long-lasting freshness that boosts your confidence,making it easier to smile,speak,and connect with others throughout the day

Easy to Use,Everyday Results:Incorporate this stain removing toothpaste into your daily routine for effortless teeth whitening.With regular brushing,you’ll notice a gradual yet significant improvement in the brightness and cleanliness of your teeth—no extra steps needed

【V34+ Color Corrector Toothpaste】: Utilizing colour correcting technology,it works great to brighten teeth and which could conceals stains on your teeth to instantly improve brightness. It works effectively on whitening teeth and make your smile more beautiful.

【Teeth Whitening Purple Toothpaste】:Purple is directly opposite yellow on the colour wheel so that it breaks down the pigmentation on the surface of the teeth, block pigmentation, reduce yellow tooth stains, make your teeth no longer yellow teeth.

【Safe & Natural Ingredients】:Our colour corrector toothpaste contains sorbitol, xylitol, glycerin, and other ingredients, very safe to used it. This Intensive Stain Removal Whitening Toothpaste is the most effective natural stain-remover by making use of the strong cleaning power of xylitol.

【Deep Teeth Cleansing】:This purple toothpaste can penetrate the enamel crevices and remove deep stains and food particles, and deep stains embedded there.

【Fresh breath】: Contains herbal extracts, the flavor is long-lasting and fresh, providing a long-lasting fresh breath for the health of your teeth and gums.