PURPLE SHAMPOO: Osmo Daily Blonde Silverising Shampoo is a purple toning shampoo specifically formulated for use on superlightened, grey or bleached hair.

DAILY USE: Our sulphate free shampoo is suitable to daily use, leaving hair shiny and soft whilst gently neutralising warm tones.

SILVER TONER: The purple pigments neutralises and corrects unwanted yellow and brassy hues. Effective in enhancing silver tones in white or grey hair.

PURPLE PIGMENTS: Cleanse hair while depositing silverising tones into the hair. For best results, follow with Daily Blonde Silverising Conditioner.

VEGAN & MADE IN UK: All our formulas are made in the UK and are all Salon Quality products. 100% Vegan. We don't, never have, and never will, test on animals.

Purple PIGMENT: Maintain Purple hair each time you shower with Crazy Color Purple Shampoo. Gently deposit subtle Purple pigment as you cleanse your hair, suitable for frequent use.

Purple HAIR SHAMPOO: Our Vegan formula is suitable for all Purple hair types, natural or dyed. Our Purple Shampoo was designed for our Semi-Permanent range, you can use it on any Purple hair shade: Hot Purple, Lilac, Lavender or Violet Coloured Hair.

EVERYDAY USE: For best results, gently massage into roots and ends. Leave on the hair for 2-3 minutes to allow for a full colour transfer.

MADE IN UK: Our Purple Shampoo formulas are made in the UK. Our Purple pigment shampoo gently cleanses and maintains colour integrity in Purple hair.

VEGAN & CRUELTY-FREE: We love beautiful hair and animals equally, our PETA-approved products are 100% Vegan and also Sulfate and Paraben-free.

Purple Shampoo & Conditioner Set for highlighted brunette, blonde & grey hair

New specialist colour correcting Purple formula nourishes hair & neutralises unwanted yellow, orange, and brassy tones in just one use

Starts working in just one use

Use once a week to complement your regular Elvive Colour Protect routine

Massage Purple Shampoo into hair and leave for 1-3 minutes before rinsing well and follow with the Purple Conditioner. Apply on damp hair and leave for 5 minutes before rinsing well

BLONDE and HYDRATE: Aussie purple shampoo neutralises brassy, yellow tones while hydrating all shades of blonde, grey and highlighted hair

BRASSY BLONDE OR SILVER HAIR calling SOS: We're throwing an Aussie lifeline to leave you with aussomely hydrated hair

SAY G'DAY TO BRIGHT and HYDRATED HAIR: blonde, grey and highlighted hair will be left boosted, bright and super shiny; ta-dah

VEGAN FORMULA INFUSED WITH AUSTRALIAN SUPERFOODS: Our Aussie SOS range is vegan, free from animal-derived ingredients or by-products and infused with Australian superfoods

FOR EXTRA HYDRATION, follow our routine with Aussie SOS Blonde and Hydrate Shampoo and Conditioner for blonde, bleached, highlighted and silver hair; for best results, also use our Supercharged Repair Hair mask or our SOS Super Serum

Transform dull grey to Shimmering Silver

Cleanses and enhances grey strands for onethful, radiant shine

With silver gloss technology for dull grey or white hair

Model number: 5037156662306

Toning treatment mask from PRO:VOKE Touch of Silver

Contains salon-strength violet pigment to actively neutralise brassy tones for brighter hair in just one wash!

Contains AquaPlex technology to nourish damaged, over- processed hair

Leaves hair feeling soft, healthy and hydrated

Transforms hair in just 3 minutes

Remove brassiness and add an ashy hue to your hair, all at once

Formulated with triple toning technology

Turn your warm and brassy hair to cool and ashy in just 1 wash

For Blondes, Silvers, Brunettes and Balayage

Wet hair, Smooth through, leave on for 5 minutes, rinse and follow with Provoke Go Ashy Conditioner

CREATE VIBRANT, DAZZLING SHINE AND VISIBLY BRIGHTENED HAIR COLOUR WITH PRO:VOKE ORIGINAL PURPLE SHAMPOO IN JUST 1 WASH

WHO IS THE PERFECT MATCH? Natural, coloured, highlighted or platinum blonde, white and grey hair

HOW DOES THE PURPLE MAGIC WORK? Formulated with a unique mix of violet and blue pigments, this purple shampoo restores your hair colour by removing yellow and orange brassy tones, whilst optical brighteners add shine. Creating vibrant, dazzling shine for visibly brighter hair after just one wash

MAXIMISE RESULTS: Use every other wash in combination with our everyday Colour Care Shampoo and Conditioner set for maximum results

From the #1 purple brand in the UK