Optimum Nutrition’s Gold Standard 100% WHEY is the world’s best-selling protein powder* designed to support your fitness journey from day one.

FAST-ABSORBING whey protein with whey protein isolate as the main ingredient helps with muscle gain and supports recovery* after every training session.

The ON whey protein formula is Informed Choice certified, contains naturally-occurring BCAAs and GLUTAMINE and is LOW IN SUGAR and fat.

Available in a VARIETY OF SIZES and FLAVOURS: double rich chocolate, banana cream, vanilla ice cream, unflavored protein powder and more.

EASY & CONVENIENT: mix one scoop in 180-240 ml of cold water; best enjoyed in the morning or/and during the 30 minutes just before or immediately after training.

*Source: Euromonitor International Limited; Consumer Health 2023 edition, Sports Protein Powder category, % retail value shares, 2022 data.

** Source EFSA Journal 2010;8(10):1811; 2011;9(6):2203.

✅ KETO USES: Snack, Meal, Pre/Post-Workout, Coffee, Smoothie or to add to a Food Product - A Ketogenic Formula of Collagen Proteins, Coconut Fats, Vitamins & Minerals. Made to Enhance a Ketogenic Diet.

✅ NATURAL INGREDIENTS: Hydrolysed Marine Collagen & Hydrolysed Bovine Collagen Protein, Coconut Oil MCT Oil Powder (C8/C10), Vitamin C, Vitamin B6 & Chromium

✅ PER SERVING: 25g Keto Dose with 14300mg Hydrolysed Collagen Peptides, 7200mg Coconut MCT Oil (high C8/10), Vitamin C, Vitamin B6 and Chromium Picolinate. Includes Plant Stevia Extracts.

✅ USED FOR: Ketogenic Diet, Intermittent Fasting, Low Carb, Biohacking, Paleo, Keto Lifestyle, Primal & LCHF

✅ WHY K-GEN: ✅ Made for Keto in the UK ✅ Made to ISO9001 Standards ✅ Nutritionist Developed ✅ Real Food Ingredients ✅ Amazing Tasting ✅ Hot or Cold Drink ✅ Zero Sugar ✅ Zero Gluten ✅ Zero Artificial Colours ✅ Multi-Collagen ✅ Collagen Types I-V

WHOLEFOOD PREMIUM PROTEIN POWDER AND PROTEIN SHAKE. Purition is a natural, healthy, real food alternative to meal replacement shakes, smoothies and protein supplements, great for keto diets, made from real wholefood ingredients, with added fibre and protein.

A HEALTHY MEAL FOR A BUSY LIFESTYLE. Our large bags provide 12 quick and delicious low carb, low sugar breakfast smoothies, or lunches when you do not have time to cook. Real food, ready in 30 seconds, with no cooking and perfect portion control every time.

SUITABLE FOR ANY AGE. ANY GENDER. ANY LIFESTYLE. For many, Purition's simply a tool to help them eat better. For some, it's a quick & healthy breakfast or lunch. And for others, it's a healthier, more natural protein shake. And because it's gluten-free, low in sugar, vegetarian or vegan, low-carb & keto friendly and suitable for pregnancy & breastfeeding, it's suitable for almost everyone.

NATURAL INGREDIENTS. You will find none of the processed powders, additives, sugars or flavourings found in regular protein powders and meal replacement shakes. Just natural protein, healthy omega fats, fibre and the vitamins and minerals your body needs.

CONVENIENT. Our pouches provide a quick and delicious low carb, low sugar breakfast smoothie, or lunch when you do not have time to cook. Real food, ready in 30 seconds, with no cooking and perfect portion control every time.

UP TO 36G HIGH PROTEIN FOR MUSCLE GROWTH & RECOVERY: Maximise gains with up to 36g of premium whey protein powder per shake. This high protein supplement supports lean muscle growth, repair, and strength. Ideal for post workout recovery or daily nutrition

LOW CARB, LOW FAT, LOW SUGAR LEAN MUSCLE SHAKE: Clean whey protein for men and women. Low sugar, low fat and low carb — ideal for muscle building, weight loss and lean goals. Use as a high protein meal replacement or diet shake.

RICH IN AMINO ACIDS & BCAAS FOR MUSCLE SUPPORT: Advanced whey protein powder with essential amino acids and BCAAs for muscle repair and recovery. Fast-digesting protein shake for fitness, gym training, muscle growth and performance nutrition.

EASY TO MIX, GREAT TASTE & PERFECT IN RECIPES: Smooth, great-tasting protein powder that mixes instantly in water or milk. Use in protein shakes, smoothies, oats or baking for a high protein boost. Adjust scoop size to match your fitness goals.

GMP CERTIFIED QUALITY & PERFORMANCE FORMULA: Produced in GMP-certified UK facilities for purity and trust. High protein supplement for athletes, gym users and active lifestyles. Warrior protein supports recovery, muscle growth and lean strength.

REFRESH YOUR APPEARANCE: our keto collagen supplement helps to increase the natural protein in your body that boosts the vitality of your skin and reduces signs of ageing like fine lines and wrinkles

NEUTRAL FLAVOUR: taking it couldn't be simpler with this neutral flavoured supplement. Simply mix it in with a daily drink or even with food or hot drinks for a quick hit of keto collagen

PERFECT FOR A KETOGENIC DIET: the keto levels booster within this supplement helps to aid and support those currently on a ketogenic diet. This means you can achieve your health goals with ease

SUITED TO A HEALTHY LIFESTYLE: unlike many collagen supplements that contain sugar or sweeteners, our keto supplement is low in fat, sugar, cholesterol and carbs. So you can be confident that our daily collagen supplement won't impact your healthy lifestyle

A SUPPLEMENT FOR ALL DIETS: if you struggle to find collagen supplements suited to your dietary needs, Applied Nutrition is here to help. Our supplement is gluten, soy and dairy-free

Keto-Friendly Formula: Specially designed for low-carb diets, ensuring you stay in ketosis while enjoying a delicious chocolate treat.

High-Quality Protein: Made with premium proteins to support muscle growth, recovery, and overall fitness goals.

Indulgent Chocolate Taste: Experience a rich, creamy flavor that satisfies chocolate cravings without excess sugar or carbs.

Easy to Prepare: Simply mix with water, milk, or your favorite non-dairy alternative for a smooth, lump-free shake anytime.

Nutrition You Can Trust: Low in carbohydrates and infused with balanced fats, perfectly aligning with your keto or fitness lifestyle.

HIGH PROTEIN BLEND: Applied Nutrition’s Diet Whey Protein Powder combines CLA, L-Carnitine, Green Tea, Whey Protein Isolate and Whey Protein Concentrate. This creates a high protein blend to keep you going throughout the day and power up your workouts.

LOW CARBS & SUGAR: Diet Whey is one of the most advanced weight management supplements on the market. Using Applied Nutrition’s weight loss protein powder to compliment a healthy diet and regular exercise simplifies the weight management process and helps your body to perform optimally.

CHOICE OF DELICIOUS FLAVOURS: Protein powder does not have to be tasteless. Applied Nutrition offer 4 different scrumptious flavours to choose from: banana milkshake, chocolate dessert, strawberry milkshake or vanilla ice cream. Order a few different flavours to add variety into your routine.

EASY TO PREPARE: Whey protein powder is incredibly easy to prepare. This is ideal if you are on the go or in a hurry in the mornings. Simply add a scoop to cold water and shake to mix well.

TESTED FOR ATHLETES: Applied Nutrition’s protein supplements are tested in their in-house research and development facility. This ensures that they meet the exacting testing standards for professional athletes, giving you the highest level of assurance in this protein powder.

UP TO 36G HIGH PROTEIN WHEY FOR MUSCLE GROWTH & STRENGTH: Fuel your fitness with up to 36g of premium whey protein per shake. This high protein powder supports lean muscle building, strength, and post workout recovery for all fitness goals.

LOW CARB, LOW FAT, LOW SUGAR FORMULA FOR LEAN RESULTS: Warrior Whey helps you build lean muscle and burn fat. Ideal for weight loss, toning, or lean muscle gain. Use as a high protein meal replacement or low calorie shake.

FAST DIGESTING PROTEIN WITH AMINO ACIDS FOR RECOVERY: Packed with BCAAs and essential amino acids to promote muscle repair and reduce soreness after workouts. A perfect recovery shake for gym, sports, or endurance training.

DELICIOUS FLAVOURS & VERSATILE USE FOR COOKING OR SHAKES: Enjoy smooth, creamy flavours like chocolate, vanilla, strawberry, and caramel. Mix easily with milk or water, or add to oats, pancakes, or smoothies for extra protein.

PREMIUM QUALITY MADE IN THE UK – GMP CERTIFIED: Manufactured in a GMP-certified UK facility for superior quality and safety. Trusted by athletes, gym users, and fitness enthusiasts for great taste and consistent results.