DEEP CLEANSING ACTION: Our weekly detox shampoo dissolves product buildup, excess oils, and pollutants from your scalp and strands, restoring your hair bounce and shine

PURIFYING FORMULA: Specialized cleansing agents target and remove impurities while maintaining hair's essential moisture balance, preventing the stripped, dry feeling of clarifying shampoos

ESSENTIAL OIL BLEND: A carefully selected mix of essential oils works to nourish and protect your strands while cleansing, leaving your hair soft, manageable, and refreshed

WEEKLY ROUTINE: Regular use once per week helps prevent dulling buildup, maintains scalp health, and keeps your regular styling products working effectively between deep cleanses

GENTLE: The detox shampoo effectively removes buildup while preserving your hair's natural oils and maintaining the colored hair

Apple Cider Vinegar Shampoo for Itchy Scalp and Product Build Up - Finally, a Detox that doesn’t suck. Get rid of product and hard water buildup, dirt and oil with this 1-2x week clarifying shampoo. Here's your fresh start, see you next week.

Time to Detox - This cleansing shampoo uses chelating agents to help remove heavy metals, minerals, and chlorine found in hard water, which can cause color fading to the hair while apple cider vinegar exfoliates, removing flakes and build-up to restore volume, bounce, and shine.

OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.

Made For Effortless Routines - All OUAI hair care products including this sulfate-free shampoo are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality.

Live Life Your OUAI - OUAI offers luxury hair products at affordable prices that are user-friendly — no glam squad needed. Wet your hair, lather up with ACV shampoo and rinse clean. Follow with any OUAI conditioner to soften your squeaky clean strands.

CLARIFYING CLEANSER: A deep clarifying cleanser designed to effectively remove product build-up and impurities whilst retaining the hair’s natural oils and moisture.

SCALP DETOX: Formulated with Rosemary and Tea Tree extract to help promote a healthy scalp, hair is left feeling refreshed and ready to style

HEALTHY HAIR GROWTH: Hair growth begins at the scalp. Use once a week as a deep cleanser or more frequently for extreme build-up.

ALL HAIR TYPES: Works beautifully on straight, wavy, curly, or coily hair textures, ensuring a thorough cleanse without stripping natural oils.

VEGAN & MADE IN UK: All our formulas are made in the UK and are all Salon Quality products. 100% Vegan. We don't, never have, and never will, test on animals.

Lightweight, clarifying shampoo. Lightweight, clarifying shampoo designed to gently remove environmental & product build-up, along with impurities such as swimming pool chlorine. Instantly revitalises dull, lifeless hair, leaving it purified, refreshed & healthy looking. Menthol stimulates the scalp whilst Vitamin B5 (Panthenol) moisturises, strengthens & restores shine.

Designed to gently remove environmental & product build-up, along with impurities such as swimming pool chlorine

Instantly revitalises dull, lifeless hair, leaving it purified, refreshed & healthy looking.

Menthol stimulates the scalp whilst Vitamin B5 (Panthenol) moisturises, strengthens & restores shine.

Ideal Pre-Colour Shampoo that has been formulated to prepare the hair for colour by removing the barriers formed by rich shampoos, conditioners and styling products, allowing your choice of colour to smoothly and evenly deposit on barrier free hair.

Scalp-Refreshing Hair Shampoo: This 94.9% natural clarifying shampoo deeply cleanses away build-up and excess oil while rebalancing the scalp’s microbiome. Perfect for straight, wavy, curly, and coily hair in need of a refreshing reset.

Shampoo for Greasy Hair: Effectively removes product build-up and congestion while soothing and hydrating the scalp, leaving hair weightless, refreshed, and manageable. Use as part of the Q+A Clarifying Hair Shampoo and Conditioner routine.

Results Backed by User Trials: In an independent study, 82% agreed their scalp felt cleaner and more balanced, 8 in 10 confirmed build-up was effectively removed, and 90% agreed this gentle shampoo was kind to their scalp.

Clean, Conscious Formula: 94.9% natural origin. Vegan friendly, cruelty free, SLS and silicone free. Made in the UK with naturally derived ingredients.

Powerful Ingredients with Scalp-Loving Care: With exfoliating Salicylic Acid to remove oils and build-up, Colloidal Oatmeal to moisturise, soothe, and absorb excess oil, and Prebiotics to help restore balance to the scalp microbiome and support scalp health.

Pre-treatment shampoo: pH+ clarifying Shampoo is used as a primary product for multiple hair treatments to open the hair cuticles, cleanse and prepare the hair for hair taming and straightening procedures

Deep cleansing: 3.4 -fluid ounce bottle of clarifying shampoo gently cleans and opens the cuticles of the hair, while removing impurities from the inside out

This deep-cleansing formula strips away buildup, primes hair for treatments, and balances pH levels, ensuring your locks are ready for the next step in your haircare regimen.

Free your hair of impurities with GK Hair pH+ Shampoo, a pre-treatment formula to give your hair a deep cleanse.

Ideal for Deadlocks All hair types: This purifying shampoo is made to prepare the hair for the hair taming treatment, it has the properties to open up cuticles for a proper deep clean wash prior to the Tamming systems.

CLARIFYING CLEANSER: A deep clarifying cleanser designed to effectively remove product build-up and impurities whilst retaining the hair’s natural oils and moisture.

SCALP DETOX: Formulated with Rosemary and Tea Tree extract to help promote a healthy scalp, hair is left feeling refreshed and ready to style.

HEALTHY HAIR GROWTH: Hair growth begins at the scalp. Use once a week as a deep cleanser or more frequently for extreme build-up.

ALL HAIR TYPES: Works beautifully on straight, wavy, curly, or coily hair textures, ensuring a thorough cleanse without stripping natural oils.

VEGAN & MADE IN UK: All our formulas are made in the UK and are all Salon Quality products. 100% Vegan. We don't, never have, and never will, test on animals.

DEEPLY CLARIFIES & DETOXES THE SCALP: This powerful clarifying shampoo with Salicylic Acid helps remove excess oil, impurities, and product buildup, leaving the scalp deeply cleansed and refreshed.

SOOTHES & REVITALISES DRY SCALP: Infused with Rosemary Extract, a natural scalp treatment, this shampoo calms irritation, supports scalp health, and relieves discomfort from dry or flaky skin.

BALANCES SCALP & HAIR FOR MANAGEABLE RESULTS: Designed for anyone seeking a cleaner, healthier scalp, this high-performance shampoo purifies while hydrating strands for smoother, more manageable hair.

KEY INGREDIENTS FOR HEALTHY HAIR & SCALP: With Salicylic Acid - a proven scalp exfoliator and Rosemary to promote a healthy scalp environment, this is the ultimate scalp detox solution.

HOW TO USE FOR BEST RESULTS: Massage this deep cleansing shampoo into wet hair and rinse thoroughly. For enhanced softness and shine, follow with Cleanse & Refresh Conditioner.