ABOUT SIMPLE: Simple is the UK’s leading Beauty brand offering a range of superior cleansing and moisturising products which are gentle yet effective for even the most sensitive skin. Simple products contain no artificial perfume, colour or harsh chemicals using instead only the purest possible ingredients which leave skin looking and feeling clean, fresh and instantly hydrated. Simple has been a trusted skincare brand for over 50 years in the UK.

SENSITIVE BATH SOAK: Treat your delicate skin to the ultimate care with Simple Kind to Skin Sensitive Bath Soak. Thoughtfully designed for the most sensitive skin types, this mild, soap-free formula gently cleanses without irritation. It creates a soft, soothing foam that turns your bath into a comforting, skin-kind soak-perfect for everyday self-care. Whether it’s post-gym relaxation or evening wind-down, enjoy a bath that leaves your skin feeling clean, calm and protected.

VITAMIN B5 & VITAMIN E: This sensitive skin bath soak is enriched with skin-loving pro-vitamin B5 and vitamin E — two ingredients known to deeply soothe and hydrate irritated skin. Free from artificial perfumes, colourants, and harsh chemicals, it’s dermatologically tested to be kind to your skin. Ideal for those in the looking for a gentle, everyday bath solution that restores moisture and supports the skin’s natural barrier.

SKIN FRIENDLY FORMULA: This dermatologically tested bath soak is free from soap, artificial colours, and harsh ingredients that can upset delicate skin. Ideal for the whole family, it’s a skin-kind alternative for those looking for gentle, pH-balanced, and irritation-free cleansing.

VEGAN & CRUELTY-FREE: Made with love for your skin and the planet, this vegan-friendly bath soak contains no animal-derived ingredients and comes in recyclable packaging. Join thousands of shoppers who are choosing sustainable, clean beauty with Simple’s trusted formulas.

BUBBLE BATH: Enter a blissful world with our pampering Marshmallow & Rose Milk bath soak - wash your troubles away

PAMPERING FRAGRANCE: Pamper yourself with this bath soak bursting with Marshmallow & Rose Milk Fragrance - loosen up your body & wind down your mind

FORMULATION: Bursting with luxurious bubbles, this indulgent bath soak is designed to leave your skin beautifully soft - the perfect addition to any bathtub

SKIN CARE: Imperial Leather bath soak is dermatologically tested & suitable for all skin types - gentle body wash made for self care

BULK BUY: These 4 x bottles of bath soak is a great bulk buy for the whole family - beauty products you can trust

BUBBLE BATH: Enter a blissful world with our relaxing Lavender and Wild Iris bath soak - wash your troubles away

RELAXING FRAGRANCE: Pamper yourself with this calming bath soak bursting with Lavender and Wild Iris Fragrance - loosen up your body and wind down your mind

FORMULATION: Bursting with luxurious bubbles, this indulgent bath soak is designed to leave your skin beautifully soft - the perfect addition to any bathtub

SKIN CARE: Imperial Leather bath soak is dermatologically tested and suitable for all skin types - gentle body wash made for self care

BULK BUY: These 4 x bottles of bath soak is a great bulk buy for the whole family - beauty products you can trust

Clinically proven to support the skin barrier and provide up to 12 hours of hydration

As mild as water and perfect for all the family (from 0+ months) to use in their bathtime routine

Fragrance-free Bubble Bath designed to gently cleanse dry and itchy skin, leaving it feeling instantly soothed and hydrated

Formulated with 97% natural origin ingredients (calculated using ISO standard 16128) including colloidal oatmeal and oat oil to help soothe and nourish skin

Dermatologist and Paediatrician approved for use on sensitive skin and also suitable for people who may be prone to eczema

CLEANSE AND MOISTURISE – Our Dermatological Junior Foaming Bath Milk is a soft and creamy foam with a soothing milk to gently cleanse and moisturise children’s skin. Our range of children’s products have been specially formulated to help manage dry or itchy skin, eczema, dermatitis, psoriasis, or ichthyosis. Using the right products to soothe and calm irritated skin will help keep skin conditions under control and this foaming bath milk makes skincare a fun experience for both parents and kids.

GENTLE FORMULA – Our Junior Foaming Bath Milk is a soap-free, hypo-allergenic, perfume-free, and non-greasy formula designed to be both fun to use and gentle on dry, itchy and sensitive skin. It is dermatologically tested to protect and moisturise the skin for daily bath care for children who are prone to dry, sensitive skin. It can be hard for children to live with dry and itchy skin conditions but having a suitable and regular skincare routine can help keep their symptoms mild and manageable.

RELIEVE IRRITATION – The E45 Junior Foaming Bath Milk is made up of two layers – a soft creamy foam and soothing milk and when mixed together, they gently moisturise and hydrate your child’s skin, relieving any irritation. It is free from harsh soaps that can dry out the skin further and cause irritation, so is ideal to keep their skin clean and cared for. To use, shake well beforehand to combine two layers and pour directly under running water and swish to a foam.

QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.

HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients' skincare routines.

✅ PLANT POWERED & NATURAL: Refresh your body with a gentle foaming cleanser that can also be used as a bubble bath to help you unwind after a long day. Our eco bubble bath and shower gel is ideal for sensitive skin and perfect for both men and women

✅ SMELLS AMAZING & NOURISHES YOUR SKIN: We've combined skin caring aloe vera with a subtle hint of pink grapefruit to invigorate those aromatic feelings of summer happiness. Either lather the moisturising shower gel across your body or soak it up in a nice hot relaxing bubble bath

✅ HIGH FOAM LATHER & BUBBLES: Simply squirt our brilliant body wash for men and women and lather it across the body for a nice refreshing clean. Alternatively, pour 10 to 15ml into a nice warm bath for a bubble bath foam for a more relaxing spa like cleanser

✅ ECO FRIENDLY & PURE: Due to it's all natural ingredients our bath and body soap is free from VOC’s, chlorine bleaches, solvents, lanoline, sulphates, parabens and phosphates. It's a readily biodegradable body wash moisturiser that's good for the planet

✅ ZERO WASTE: Our eco friendly and fully sustainable solutions go far beyond your purchase. Top up this refillable 500ml forever bottle with either of our 1L or 5L refills. Simply send us back your empty pouches or jerry cans for professional cleaning so that they can be reused again and again. We even have refill partners across the UK to help make the world a cleaner, greener place to live

AWARD-WINNING SWEET FIG & ELDER BUBBLE BATH: Good Bubble Stick Man bubble bath for kids is made with 98% naturally derived ingredients that clean and hydrate your children's skin.

SULPHATE-FREE & TEAR-FREE: Features a sulphate-free and tear-free formula, which has been dermatologically, and ophthalmologist tested. Does not contains no sulphates, parabens, silicone, or artificial colour.

SOFTENING & MOISTURISING SKIN: This 400ml childrens bubble bath helps skin feel soft, smooth, and hydrated. Packed with at least 98% naturally derived ingredients to help nourish and hydrate young skin.

SUITABLE FOR ALL SKIN TYPES: Hypoallergenic, dermatologically tested, and paediatrician approved formula that is suitable for newborns and those with sensitive and eczema-prone skin. Made with an allergen-free fragrance.

MADE IN THE UK: Manufactured in the UK, cruelty free and vegan friendly. Good Bubble baby products are not tested on animals and are accredited by Cruelty Free International. Bottle made from 50% recycled plastic and is fully recyclable.

SENSITIVE SKIN CARE: Indulge in a sensitive skincare routine while you soak in a warm, comforting bath filled with Sanex Expert Skin Health Soothing Bath Soak, designed to cleanse and comfort sensitive skin while minimising the risk of irritation*. - *Sanex updates all the fragrances regularly, avoiding where possible the use of fragrance allergens regulated under EU Cosmetics Regulation 1223/2009. **Does not contain any sulphate-based surfactants.

MORE RESILIENT SKIN: Our soothing bath soak contains a proprietary prebiotic and postbiotic complex that respects your skin’s microbiome by supporting good bacteria.

PROTECTS SKIN’S NATURAL BARRIER: This bath foam also protects your skin’s natural barrier and hydration in every bath.

DERMATOLOGICALLY TESTED: Our moisturising bath foam respects your skin’s natural pH, contains 0% sulphates** and has been dermatologically tested.