Dynamic QNED colour for rich and accurate colours

Intelligent processor for optimised pictures and sound

Smart webOS platform with advanced AI functionality plus all your favourite streaming services

Stylish and slim design

Immersive cinema experience with Filmmaker Mode and HDR

HCX PROCESSOR: Experience stunning contrast, clarity and lifelike colour with this UHD TV's HCX Processor, delivering a picture quality true to the filmmaker's vision

MULTI HDR SUPPORT: Enjoy optimised brightness, contrast and colour scene-by-scene with support for Dolby Vision, HLG, HDR10, and HDR10+, ensuring exceptional visuals exactly as the director intended

SURROUND SOUND PRO & DOLBY ATMOS: Elevate your viewing with the immersive Dolby Atmos technology and Surround Sound Pro on this LED TV, bringing the cinema audio experience home

WITH FIRE TV BUILT-IN: Watch your favourite shows, movies and live TV instantly with this 4K Fire TV's intuitive home screen, offering personalised recommendations and watchlists for up to 6 user profiles

FREELY: Stream your favourite live and on-demand TV, all in one place, all for free. You can find everything from all the big channels, including BBC, ITV, Channel 4, and Channel 5. All you need is Wi-Fi, so no need for a dish, box, or aerial.

GAME MODE PLUS: Level up with Game Mode Plus, including ALLM HDMI 2.1, VRR and Dolby Vision HDR Gaming support for smooth and detailed on-screen action and lightning-fast response times

ALEXA VOICE CONTROL & AIRPLAY: Control your Smart TV with Alexa voice control, while AirPlay allows easy content sharing from Apple devices for a seamless entertainment experience

5 YEAR GUARANTEE: Guarantee must be claimed by registering the product on the dealer's website.

4K Direct Lit Viewing: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED’s positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.

Quantum Dot Colour: Experience true-to-life colour with our Quantum Dot TV's. Producing over one billion shades of colour, you will experience and enjoy colour in it's truest and most natural way.

Hi-View AI Engine: uses advanced AI technology to upscale your content, no matter the input. Each frame is fine-tuned in real-time delivering incredible images by enhancing resolution, brightness, contrast and colour.

Built in Subwoofer: To amplify Dolby Atmos & DTS Virtual X, our A7Q features a powerful 2.1 surround sound setup with a punchy built in subwoofer creating a truly engaging audio experience that you can feel .

Dolby Atmos: delivers the ultimate audio experience allowing you to feel and hear sounds from all directions. Enjoy immersive, natural and true to life sound. It's so realistic you'll feel every moment as if you are actually there.

4K Upscaling & Crystal Processor 4K: Greater clarity guaranteed with intelligent 4K picture enhancement

Smart TV powered by Tizen OS: Watch and play. Get tailored recommendations from your favourite gaming and streaming apps*

Gaming Hub: Play 1000s of games from Xbox and more. No console required.*

Object Tracking Sound Lite: Sound that follows the action on screen

MetalStream Design: Expertly engineered for a slim profile and tidy cabling

Precision Colour: technology utilises the power of quad core processing to maximise colour reproduction ensuring you get the most accurate and life-like colours, no matter the content.

Hi-View AI Engine: uses advanced AI technology to upscale your content, no matter the input. Each frame is fine-tuned in real-time delivering incredible images by enhancing resolution, brightness, contrast and colour.

4K Direct Lit Viewing: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.

Freely: Goodbye aerial, this amazing platform allows you to easily browse and watch live TV channels, together with on demand content in one seamless and intuitive interface all streamed direct to your TV via the internet.

AI Smooth Motion: Dealing with motion is one of the biggest challenges TV's have, Smooth Motion, powered by the AI processor means the TV is able to identify fast-moving objects and digitally reconstructs the individual pixels to deliver fluid smooth motion.

4K Direct Lit Viewing: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.

Hi-View AI Engine: uses advanced AI technology to upscale your content, no matter the input. Each frame is fine-tuned in real-time delivering incredible images by enhancing resolution, brightness, contrast and colour.

Precision Colour: technology utilises the power of quad core processing to maximise colour reproduction ensuring you get the most accurate and life-like colours, no matter the content.

Dolby Vision: Inspired by cinema technology our complete HDR solution featuring amongst others 4K HDR Immersive & Dolby Vision , ensuring you get astonishing brightness, brighter colours, deep contrast and more vivid, life like images.

AI Smooth Motion: Dealing with motion is one of the biggest challenges TV's have, Smooth Motion, powered by the AI processor means the TV is able to identify fast-moving objects and digitally reconstructs the individual pixels to deliver fluid smooth motion.

【Fire TV】Get right to your good stuff. Fire TV brings everything together in one place. Sit back, relax, and enjoy your favourites from Netflix, Prime Video, YouTube, Apple TV+, Disney+, Spotify, Freely and more. Can’t decide what to watch? Get personalised recommendations or simply ask Alexa to find new content.

【4K HDR】Enhanced contrast, colours and details. The latest standard for 4K UHD content is High Dynamic Range. It expands the range of both contrast and colours significantly . HDR reproduces accurately light and dark shades with precise colours and dazzling detail images.

【Alexa Built in】Say it, Alexa will play it. No more endless scrolling. Simply press the Alexa button and use your voice to discover new content, adjust the volume, change channels, or even control your smart home devices.

【Dolby Vision】Brighter brights, deeper darks and a wider range of colours. Dolby Vision is a powerful cinema technology that transforms your TV experience. It brings entertainment to life with dramatic imaging, incredible brightness, colour, contrast, detail and dimensionality.

【Dolby Atmos】Immersive, moving audio flows all around you. Sound has never sounded this good. Feel a deeper connection to the stories and music you love with sound that moves all around you with breathkaing realism.

📺 British-Manufactured 55-inch 4K Ultra HD Screen: - Immerse yourself in stunning visuals with our made-in-Britain 55-inch 4K Ultra HD screen, delivering an unparalleled viewing experience with crystal-clear resolution and vibrant colours.

📐 Sleek, Lightweight and Thin Frame Design: Lightweight design at 10.5kg facilitates easy wall mounting, providing versatility in placement. Our 31D x 146W x 90H cm TV strikes the ideal balance between size, clarity, and convenience for an immersive entertainment experience.

📶 3 HDMI Ports with Built-in Recording Feature: Connect up to three HDMI devices; like your Sky box, gaming consoles, and much more, all at once in full ultra 4K HD. Record your gaming experience using our built n screen recorder app. Rewind, go back and forth or save all your favourite live TV programs by connecting a USB storage device.

🌟 Entertainment with Preinstalled Apps: Immerse yourself in a world of entertainment with preinstalled streaming applications: Netflix, Prime Video, Disney+, BBC iPlayer, and YouTube. Experience the epitome of a smart TV, blending traditional channels with online streaming, creating a one-stop destination for all your entertainment needs.

🛜 Stay Connected with Freeview DVB-T2: Enjoy high-definition viewing with Freeview T2 HD channels, allowing you to watch digital channels in hi-definition using DVB-T2 technology. DVB-T2 provides a higher bit rate, making it ideal for delivering HDTV over terrestrial channels.